Synergy Direct Response

Why Customer Retention?

It can take months, or in some cases years to acquire a new customer, and only a few short seconds to lose one. Make sure that your customers know how much you value their loyal business by sending them exclusive special offers, or simply thanking them for their continued patronage. If you don't give your customers a good reason to stay, your competitors will give them a good reason to leave.

Customer retention and satisfaction drive profits. It's far less expensive to cultivate your existing customer base and sell more services to them than it is to seek new, single-transaction customers. Surveys across industries show that keeping one existing customer is five to seven times more profitable than attracting one new one.

A 2% increase in retention has the same effect on the profits as cutting costs by 10%.
The average company loses 10% of its customers every year.
A 5% reduction in customer defection can increase profits anywhere from 25-125% depending on the industry.
The profitability of a customer tends to increase over the lifetime of that customer if they are retained.