What is a PURL?
A PURL, or Personalized URL, is a custom micro website created specifically for the recipient of a particular direct mail piece. Not only does each recipient have a unique URL, but the landing page will greet that recipient by name!
Why use a PURL?
Simply adding personalization to a mail piece can boost your response by more than 5%, but include a PURL and you’ll be amazed by not only the response, but the high conversion of leads generated from PURLS.
- Gather customer information.
- Set up appointments.
- Drive traffic to a landing page or website.
- Increase response rates.
- Add valuable insight to an Internet database.
Track Your Response & Capture Information.
Because each PURL is unique, the marketer can track every action the user makes once he/she logs on, and use this information to determine which prospects should receive future communications, and which prospects might need a little extra push before they take you up on your offer.
Adding a PURL to a campaign not only increases the response rates, ultimately increasing the ROI of a campaign, they are inexpensive to set-up and implement.
Sample PURL: www.synergyvxpromotions.com